In the spring of 2012, investigations revealed that Kellogg was using GMOs (Genetically Modified Organisms) in some of the 'natural' products they sell under the brand name of Kashi. Since the FDA does not regulate the word 'natural' in the way it does the word 'organic', Kellogg's claim of Kashi being 'natural' is not illegal. But thanks to this short film spoof on Kashi's advertising, now you know.